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Loree Campbell
Creating thoughtful, visually engaging design solutions.
I manage every stage of the creative process — from art direction and design to food styling, production, printing, estimating, and administration — ensuring each project is cohesive, effective, and beautifully executed.
Featured Projects
Generation Health
I was responsible for the complete visual identity and all program materials for Generation Health — a major, province-wide healthy-living initiative for children, teens, and families in British Columbia. This included designing more than 35 worksheets, 35 handsheets, 55 family-friendly recipes, comprehensive PowerPoint templates, program brochures, and a full suite of additional educational resources.
I also created all artwork for the Chinese and Punjabi translated programs, ensuring cultural relevance, visual cohesion, and accessibility across all versions.
I also created all artwork for the Chinese and Punjabi translated programs, ensuring cultural relevance, visual cohesion, and accessibility across all versions.
Cardiac Crash
I was an integral part of the CardiacCrash program, created by the Heart & Stroke Foundation. Cardiac Crash is an award-winning, high-energy experience that teaches CPR and AED skills through fast-paced, interactive storytelling. The program is available in four versions—high school and workplace, in both English and French—I designed all interactive artwork, facilitator guides, and supporting resources for the complete program.
BC Pediatric Society
As the lead graphic designer for the BC Pediatric Society, I’ve brought new initiatives to life with bold, engaging artwork; shaped the look and feel of the Children’s Health Today conference; crafted dynamic PowerPoint presentations; and transformed complex survey data into clear, compelling infographics.
Food Skills for Families
In partnership with Diabetes Canada and the BC Centre for Disease Control, I designed comprehensive facilitator and participant handbooks, guiding the entire creative process from concept development to final print production. Alongside the educational material, the books featured recipes that I personally food-styled and art-directed during professional photo shoots. I also created tailored handbook adaptations for seniors, Indigenous communities, South Asian families, and newcomers to Canada—ensuring each version was culturally sensitive, engaging, and easy to use.
HeartSmart Kids
I was the sole designer for the HeartSmart Kids program and created over 500 unique activities each with their own creative style and content. These interactive activities were designed to help students and families learn about their health and well-being. These activities were published in grade-specific books (K–1, 2–3, 4–6) and distributed to elementary schools throughout the province of BC.
Last year, the program moved to an online platform. I redesigned all the activities in black and white and supplied web ready materials for the website. You'll find a link to the website below.
Last year, the program moved to an online platform. I redesigned all the activities in black and white and supplied web ready materials for the website. You'll find a link to the website below.
Logo Development
A showcase of logos I’ve designed for a variety of clients, each crafted to capture their unique identity and bring their brand to life.
Telus Colouring Book
For this project, I designed a portable colouring book that Telus technicians could keep on hand and share with children during home visits. I built the illustrations using Telus’ distinctive visual identity, transforming their brand elements into fun, kid-friendly artwork.
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